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    Limit Ad Tracking And CCPA Technical Requirements
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      Contents

      Limit Ad Tracking And CCPA Technical Requirements

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        Article summary

        Overview

        X1 Platform customers have access to a setting that allows them to opt out of personalized advertising within X1 Apps and other activities subject to opt-out rights under applicable privacy laws, such as Cal. Civ. Code §1798.135: Do Not Sell My Personal Information.

        The following values are passed based on whether the customer has elected to opt out of personalized advertising and other activities subject to opt-out rights under applicable privacy laws, such as Cal. Civ. Code §1798.135: Do Not Sell My Personal Information:

        Status

        Value

        Setting is ON
        Customer has not opted-out
        This is the default.

        lmt = 0 us_privacy = 1-N-

        Setting is OFF
        Customer has opted-out

        lmt = 1 us_privacy = 1-Y-

        The values are derived from the IAB Identifier For Advertising (IFA) for Over-the-Top Devices, and the IAB CCPA Compliance Framework. These values are subject to change, as described in the linked documentation.

        Key

        Supported Values

        lmt

        • 0 = user can receive personalized advertising
        • 1 = user cannot receive personalized advertising

        us_privacy

        • 1-N- = user has not opted-out of other activities subject to opt-out rights under applicable privacy laws, such as Cal. Civ. Code §1798.135: Do Not Sell My Personal Information
        • 1-Y- = user has opted-out of other activities subject to opt-out rights under applicable privacy laws, such as Cal. Civ. Code §1798.135: Do Not Sell My Personal Information

        When you receive these values (in at least one of the methods described below), you and any 3rd parties who can access customer data through your X1 App must comply with applicable law. (Note: You will need to be registered and approved to view this document)

        Technical Implementation

        The values listed above will be passed to all X1 Apps:

        *Please click on the links below for more detail.

        The values are also returned with:

        You may consume the values using whichever implementation best fits your X1 App. You are responsible for passing on the values to parties receiving Comcast personal information from the X1 Platform in the method they specify (for example, advertising networks).

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