X1 Platform Privacy Settings HTTP Header

    X1 Platform Privacy Settings HTTP Header


    Article summary

    Note: This documentation is applicable exclusively to North America. If your app is not being distributed in North America, please contact Partner_Mgmt@sky.uk

    Overview

    Communication from the X1 Platform browser will include an HTTP Header unique to the X1 Platform.

    The Privacy Settings header is passed to ensure all parties receiving the header are aware of an X1 Platform customer’s election to opt-out of personalized advertising and activities subject to Cal. Civ. Code §1798.135: Do Not Sell My Personal Information, and, as appropriate, adjust their practices in accordance with that awareness.

    Technical Implementation

    The following HTTP Header will be passed by the X1 Platform:

    X-PRIVACY-SETTINGS

    The header value is a comma separated list of key/value pairs. You must parse each key/value pair from this string and handle the properties as described in Limit Ad Tracking And CCPA Technical Requirements.

    Values differ based on the customer’s election:

    Status

    Value*

    Setting is ON
    Customer has not opted-out
    This is the default.

    X-PRIVACY-SETTINGS: lmt=0,us_privacy=1-N-

    Setting is OFF
    Customer has opted-out

    X-PRIVACY-SETTINGS: lmt=1,us_privacy=1-Y-

    *The order is not guaranteed.

    The values are derived from the IAB Identifier For Advertising (IFA), and the IAB CCPA Compliance Framework. These values are subject to change, as described in the linked documentation.

    Key/value pairs may be added or removed in the future.


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