app-rating-guidelines

App Rating Guidelines

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When you fill out the App creation form in the Portal, you are required to choose a content rating for your App, which may change over time. The purpose of the rating is to provide users with a simple way to determine if your App contains content they might find objectionable.

These ratings are used to control when PIN protections are presented. See Parental Controls for more information.

Your app rating

Requirement	Description
App Rating	The rating of your App must be equivalent to the highest rated content on your app. For example, if your App contains any content which falls into a higher age rating (even if it is not the majority of content), your App rating must be the higher rating.
Content Guidelines	Your App must follow our Content Service Guidelines.
Unrated Content	If your App contains any unrated content, your App must be rated Adults.
User-Generated Content	If your App contains any user-generated content, your App must be rated Adults.

The platform's rating scale

App Ratings	Appropriate audience
Young Kids	Children of all ages; toddlers, preschool age, early learning. Very low maturity level. Content is explicitly aimed toward very young children. Content should not contain any violence, sexual behavior, explicit language, references to controlled substances, depictions of people smoking, or in-App purchases. No personal information is collected.
Kids	Children 7 and above; young kids, pre-teens, school-age children. Low maturity level. Content is explicitly aimed toward children. Content should not contain any violence, sexual behavior, explicit language, references to controlled substances, depictions of people smoking, or in-App purchases. Personal information is only collected from parents or with verifiable consent from parents.
General Audiences	Appropriate for all audiences. Kids, school age kids, pre-teens, teens, young adults, adults. Low maturity level, but not aimed explicitly toward children. Cartoon violence. Mild sexual behavior (kissing). No explicit language. No in-App purchases.
Parental Guidance	Designed for all audiences but may contain content that parents find objectionable. Moderate maturity level requires parental oversight for kids. Has in-App purchases. Infrequent, mild violence, crude humor, depictions of references to smoking or controlled substances. Mild sexual behavior (kissing). Mild explicit language.
Teens	Designed for teenagers. Contains content not appropriate for children. Involves more mature subject matter; has in-App purchases; offers communication tools; has some explicit language. Contains some violence; sexual subject matter or crude humor; collects personal information; or references gambling.
Adults	Designed for adults. Contains explicit violence, sexual content, nudity, use of controlled substances, depictions of smoking, frequent explicit language. Not appropriate for children. High maturity level. Offers in-App purchases, location services, communication tools. Collects personal information. References or contains gambling. Contains User Generated content.

Ratings comparison chart

To assist you in rating your App for the X1 Platform, this chart compares the X1 App Program's content ratings with other common ratings systems. Remember, your App's rating must match the single highest rated piece of content available on your App even if it is not the majority.

X1 Platform	US TVPG	US MPAA	Canada	Quebec	Apple App Store	IARC Generic	Amazon Appstore	ESRB	Samsung
Young Kids	TV-Y	-	C	G	4+	3	All Ages	EC	All
Kids	TV-Y7	-	C8	8+	-	7	-	-	-
General Audiences	TV-G	G	G	-	9+	-	-	E	4+
Parental Guidance	TV-PG	PG	PG	13+	12+	12	Guidance Suggested	E10+	12+
Teens	TV-14	PG-13	14+	16+	-	16	Mature	T	16+
Adults	TV-MA	R	18+	18+	17+	18	Adult	M	18+

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