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    Advertising Format and Behavior Guidelines
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      Advertising Format and Behavior Guidelines

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        These guidelines are only applicable for North America

        If your app is not being distributed in North America, please contact Partner_Mgmt@sky.uk

        If you are providing your own player for your X1 App, refer to our supported Video/Audio playback formats.

        If you are providing your own advertising technology, most IAB standard video ad formats that conform to our video/audio format guidelines can be played back on the X1 Platform.

        Specifications

        Creative formatting for dynamic advertising within your app must meet the below specifications.

        Resolution

        1280 ×720 or 1920×1080

        Note: All creatives must be 16:9 aspect ratio.

        File format

        MPEG-4 (.mp4)

        Audio format

        • 2 channels only

        • AAC codec

        • 96-192 kbps

        • 16 or 24 bit

        • 48khz sample rate

        Audio levels

        Audio must be normalized to ATSC A/85 ( -23 LUFS) in compliance with FCC Loud Commercials Rules.

        Frame rate

        29.970 fps or 30.000 fps

        Codec

        H.264 codec

        Max file size

        20 MB (Megabytes)

        Max bitrate

        4 Mbps

        Animation

        No

        Length

        15s, 30s, or 60s

        Tags accepted

        VAST 2x and 3x

        For more details, refer to the IAB Tech Lab Ad Format Guidelines for Digital Video and CTV.

        For more information on audio levels, refer to Loud Commercials | Federal Communications Commission and Techniques for Establishing and Maintaining Audio Loudness for Digital Television.

        Unsupported Ad Formats

        The following ad formats are not supported on the Platform:

        • Clickthrough Ads: Apps on the Platform are not allowed to open external websites in the browser.

        • VPAID Ads: Interactive features of VPAID ads will not function properly on the Platform.

        Comcast Identifier for Advertisers (IFA)

        Comcast follows the IAB Guidelines for Identifier for Advertising (IFA) on CTV/OTT Platforms (32 alpha numeric characters, user-resettable, sessionized for opted-out users).

        The Comcast IFA (AKA, Advertising ID) may be used for targeting, frequency capping, and programmatic traffic validation. The Comcast IFA should be populated in the device_id field.

        Advertising Relationships

        The Firebolt Core SDK Advertising APIs contain all required platform data for constructing your ad request, including the LMT value for opted-out users. However, there are minor differences in integration requirements depending on whether your app has an Inventory Share or Revenue Share advertising relationship with Comcast.

        Comcast Inventory Share

        Comcast Revenue Share

        Comcast IFA Required

        Comcast IFA Optional

        Comcast inventory should be passed to MRM network ID 512116 via VAST tag or other supported formats listed above.

        Apps with Comcast revenue share are required to make payment in accordance with terms of the distribution agreement.

        Example Macros

        Below are example macros that may be passed by your app in an ad request where Comcast has inventory share, and can be used as a reference for all ad supported partners.

        Example Macro

        Example Parameter

        Description

        {{MINIMUM_DURATION}}

        min_dur=

        The minimum duration of the ad. Returned value is in Seconds

        {{MAXIMUM_DURATION}}

        max_dur=

        The minimum duration of the ad. Returned value is in Seconds

        {{AD_POSITION}}

        ad_pos=

        Corresponds to the roll type (i.e., pre, mid, post). Ad position in 0, -1, -2

        {{APP_BUNDLE}}

        app_bundle=

        App store bundle or ID

        {{APP_NAME}}

        app_name=

        App name

        {{APP_STORE_URL}}

        app_store_url=

        App store URL

        {{POD_MAX_DUR}}

        pod_max_dur=

        Maximum duration of the slot or break

        {{POD_AD_SLOTS}}

        pod_ad_slots=

        Maximum number of ads in the slot or break

        {{CONTENT_ID}}

        content_id=

        Any client-specific ID related to the content which is passed in a key value

        {{CONTENT_EPISODE}}

        content_episode=

        Episode or asset name

        {{CONTENT_TITLE}}

        content_title=

        Title of the content

        {{CONTENT_SERIES}}

        content_series=

        Title of the series

        {{CONTENT_GENRE}}

        content_genre=

        Genre of the content

        {{CHANNEL_NAME}}

        channel_name=

        Name of the channel

        {{OPERATING_SYSTEM}}

        device_os=

        Operating system (including version) of the device

        {{DEVICE_MODEL}}

        device_model=

        Model name of the device

        {{DEVICE_ID}}

        device_id=

        Visitor device ID

        {{IP}}

        ip=

        Visitor IP address

        {{USER_AGENT}}

        ua=

        Visitor user agent

        {{US_PRIVACY}}

        us_privacy=

        Flag denoting if US privacy laws apply to the user

        {{RATING}}

        rating=

        Rating of the content

        {{LANGUAGE}}

        language=

        Language of the content

        {{CACHEBUSTER}}

        cb=

        Cachebuster or timestamp of the request

        Content Guidelines

        Please consult our Advertising Content Standards and Guidelines.

        Information for Advertisers

        • Advertising on X1/Flex: For more information on how to advertise on X1/Flex, please contact Effectv.

        • Advertising on Xumo: For more information on how to advertise on Xumo Streambox or Xumo TV, please contact Xumo at sales@xumo.com.

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