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    Advertising Format and Behavior Guidelines
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      Advertising Format and Behavior Guidelines

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        Note: This documentation is applicable exclusively to North America. If your app is not being distributed in North America, please contact Partner_Mgmt@sky.uk

        If you are providing your own player for your X1 App, click here to see supported Video/Audio formats.

        If you are providing your own advertising technology, most IAB standard video ad formats that conform to our video/audio format guidelines can be played back on the X1 Platform.

        Note that certain formats are not supported:

        • Clickthrough – apps on the X1 Platform are not allowed to open external websites in the browser

        • VPAID – interactive features of VPAID ads will not function properly on the X1 Platform.

        Content Guidelines

        Please consult our Advertising Content Standards and Guidelines.

        For Advertisers

        For more information on how to advertise on X1/Flex, please contact Effectv.

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